Image Credit: X screenshot 
Pickup truck enthusiasts rejoiced this week after President Donald Trump moved to roll back auto regulations, paving the way for smaller, cheaper cars and trucks, including the storied Toyota Hilux Champ.
“We’re officially terminating Joe Biden’s ridiculously burdensome, horrible actually, CAFE (Corporate Average Fuel Economy) standards that impose expensive restrictions and all sorts of problems,” Trump said at an Oval Office press conference Wednesday.
🚨 @POTUS: Today, my administration is taking historic action to lower costs for American consumers, protect American auto jobs and make buying a car much more affordable… We're officially terminating Joe Biden's ridiculously burdensome CAFE standards… pic.twitter.com/dzuHDZIzVD
— Rapid Response 47 (@RapidResponse47) December 3, 2025
Addressing the ease of restrictions, Transportation Secretary Sean Duffy affirmed, “He gave me the directive to clear the regulations on this, which we have, and so if Toyota or any other company wants to make smaller, more affordable cars, fuel-efficient, we have cleared the deck so they can make them in America and sell them in America.”
President Trump announces that he approves the production of an ultra-compact Truck, which wasn't previously allowed in America due to government overreach pic.twitter.com/b7sDVxF286
— RSBN 🇺🇸 (@RSBNetwork) December 3, 2025
RELATED: Trump Allows Non-Obese Cars To Be Manufactured Again, Sort Of
The move sparked excitement across social media from Hilux enthusiasts, who hoped Trump’s elimination of CAFE regulations could bring back U.S. imports of the inexpensive light-duty pickup currently only available in other countries.
Guys, this is HUGE
— Reddit Lies (@reddit_lies) December 3, 2025
CAFE is why trucks are massive now
CAFE is why small cars have stupid complex engines
CAFE is why the Toyota Hilux can't be sold in the US https://t.co/8wa9vb5cyD
TARIFF: Trump has lifted the ban on inexpensive vehicles like the $14K Toyota Hilux (below), $2K Micro-EVs, or $4K Suzuki Alto. Get ready. pic.twitter.com/H9198DRfLj
— @amuse (@amuse) December 4, 2025
I was worried about the midterms, but then Trump legalized the Toyota Hilux in America, and we may never lose another election again.
— Bonchie (@bonchieredstate) December 4, 2025
Toyota Hilux Champ. $10,000. Bring it! pic.twitter.com/O00xIdMczu
— Wayne RN 🇺🇸 (@PhrenicG) December 3, 2025
The Toyota Hilux Champ has the potential to revive small American farms by being an affordable and capable truck. The type of farms with no need for a $90K half ton truck.#imports #AmericaFirst #cars #trucks pic.twitter.com/QVNROaZX21
— Austin Adams (@AAdamsUS) December 4, 2025
All I want for Christmas is a Toyota Hilux https://t.co/tAZ4r9Uk6F pic.twitter.com/S9IU2nic6d
— AJAC (@AJA_Cortes) December 4, 2025
American 🇺🇸 men, say hello to the Toyota Hilux Champ — your future 2027 daily driver or weekend getaway truck of the year, all for $18,000 to $25,000.
— Frederick Reddie (@FrederickReddie) December 4, 2025
Now I'm just speculating on pricing but I'm sure @Toyota is smart enough to make an American version of the Hilux Champ to… pic.twitter.com/JZ3AYR87qf
On Friday, President Trump also declared he’d just approved inexpensive, fuel-efficient “TINY CARS,” like those built in Asia, to be built in America, instructing auto manufacturers to “START BUILDING THEM NOW!”
Meanwhile, Toyota Chairman Akio Toyoda last month came out as a huge Trump supporter, green-lighting a $912 million investment in American auto manufacturing over the next five years.
Toyota CEO goes full MAGA at NASCAR event as carmaker unveils $912M investment in US manufacturing https://t.co/aFRB0YeP1n pic.twitter.com/t6dobAA9mI
— New York Post (@nypost) November 18, 2025
Trump is galvanizing the American economy by making cars and trucks affordable again, and highways could look very different a year from now.
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